Coming soon
Starting from the problem, not the tool
Why the first question is never 'which AI should we use?'.
Insights
Notes on strategy, software and AI.
Short essays and field notes. Full articles publishing progressively.
Coming soon
The real cost of a lost message
Small businesses lose more customers to slow replies than to competitors.
Coming soon
When AI is the wrong answer
Three signs that what you need is a decision, not a model.
Coming soon
Communities are not chat rooms
What actually turns an audience into a sustainable membership.
